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New Silicone Technology from Dow Corning

Condition hair while providing frizz control and curl definition.

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By: TOM BRANNA

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At the recently concluded In-Cosmetics, Dow Corning promoted CE-7080 Smart Style, its newest silicone technology. According to the company, this amino silicone elastomer emulsion gives consumers the styling benefits they desire, including defined curls, frizz control, hair bounce and flexible hold. At the same time, it conditions, leaving hair smooth and easier to comb through. In lab tests, CE-7080 Smart Style demonstrated superior smoothness and curl definition. Also during the event, Dow C...

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